DOORDASH X NBA:
DoorDash transactions feel like just that – a transaction. Fans aren’t just hungry for food, they are hungry for experiences. And during the NBA finals, hunger levels are at their highest.
DoorDash will deliver you the food AND the game by getting at-home fans the chance to get on the NBA Finals jumbotron.
THE BIG GAME
“We want fans watching from home to feel like they’re right here.”
From living room couch to NBA Finals Stadium, fans will submit their videos with their delivered orders through their DoorDash app to the Fan Feed to get on the big screen where all the action is.
THE WARM UP
OOH Ads
PR Stunt
This red couch will showcase what Fan Feed will look and feel like: getting on the jumbotron from your couch.
We’ll put these in front of the NBA stadiums featured in the final games leading up to the big event.
In-App Experience
The DoorDash App will feature the NBA collab front and center right when users click the app and highlight the Fan Feed experience on the delivery homepage.
Where to Watch
Fans at home won’t miss out at seeing themselves on the in-stadium jumbotron, they’ll get access through both the NBA official website and the DoorDash app to watch the live jumbotron feed.